Company Profile
Open Road Integrated Media started in 2009 when Jane Friedman founded it as a digital-first publishing company. Instead of focusing on print books, the company prioritized eBooks, recognizing the shift in how people were reading. By 2010, Open Road had acquired the eBook rights to thousands of backlist titles, including works by well-known authors like Joan Didion, Dee Brown, William Styron, and Alice Walker.
As the company grew, it shifted its strategy beyond just securing digital rights. In 2014, Open Road launched Early Bird Books, a newsletter and website offering daily eBook deals and recommendations. Between 2015 and 2017, the company expanded its reach by creating additional websites like The Archive, Murder & Mayhem, A Love So True, and The Portalist, catering to readers of history, true crime, mystery, romance, and science fiction. In 2017, Open Road introduced its Ignition service, designed to help publishers market and boost sales for their backlist eBooks, with Grove Atlantic as the first partner.
By 2020, the Ignition program had grown significantly, managing 10,000 titles and working with over 50 publishers, many of whom saw their eBook revenue double. Open Road continued to expand, acquiring Bloodhound Books in 2021 and bringing on major publishers like HarperCollins and Scholastic in 2022. That same year, they introduced Activation, a marketing service for newly released books across all formats.
In 2023, Open Road launched Rediscovery Lit, a project focused on reviving out-of-print books. The company reached another milestone in 2024 when the Ignition program surpassed 100 publishers and 50,000 eBooks. To further connect with the literary community, Open Road also debuted The Open Book Podcast, hosted by CEO David Steinberger.
Founder / CEO: Jane Friedman and Jeffrey Sharp
Date Founded: 2009
Phone Number: 212.691.0900
Email: Marketing@OpenRoadMedia.com
Mailing Address: 180 Maiden Lane, Suite 8A New York, NY 10038
Table of Contents
Home
Open Road Integrated Media is dedicated to helping authors and publishers reach more readers through innovative digital marketing. They specialize in promoting backlist eBooks, bringing classic and forgotten titles back into the spotlight. With a strong network of over 100 publishers, they work to maximize book visibility and sales. Their platforms, like Early Bird Books, provide readers with personalized recommendations and daily deals. Open Road is committed to making books more accessible in the digital age.
Services
Open Road offers a range of services designed to increase eBook sales and discoverability. Their Ignition program helps publishers market older titles, while Activation focuses on promoting newly released books. They use data-driven strategies and targeted advertising to ensure books reach the right audience. Additionally, Open Road runs several genre-specific websites, connecting readers with books they love. Through newsletters, social media, and digital campaigns, they provide publishers with effective tools for growth.
Portfolio
Open Road’s portfolio includes thousands of eBooks from various genres, including fiction, nonfiction, mystery, romance, and science fiction. They have worked with renowned authors like Joan Didion, Alice Walker, and William Styron. Their Rediscovery Lit project revives out-of-print books, giving them a new audience. Additionally, Open Road collaborates with publishers of all sizes to help them expand their reach. Their growing collection continues to bring timeless stories to modern readers.
About Us
Founded in 2009 by Jane Friedman, Open Road Integrated Media focuses on using technology to enhance book marketing. Over the years, they have built a strong reputation for helping publishers and authors increase their digital sales. With a team of industry experts, they develop strategies that connect books with eager readers. Their goal is to keep literature alive by ensuring great books don’t get lost in the digital space.
News
Open Road frequently announces new partnerships, acquisitions, and industry milestones. In recent years, they have expanded their Ignition program, partnered with top publishers like HarperCollins and Scholastic, and launched Rediscovery Lit. Their growth reflects the increasing demand for effective digital book marketing. They also share insights into industry trends and publishing success stories. Readers and authors can stay updated by following their latest announcements.
The Open Book Podcast
Hosted by CEO David Steinberger, The Open Book Podcast explores the ever-evolving world of publishing. The show features interviews with authors, editors, and industry leaders who share their experiences and insights. Each episode dives into topics like book marketing, digital strategies, and the future of reading. Listeners can learn about what goes on behind the scenes in the publishing industry. It’s a great resource for anyone interested in books and publishing.
Frequently Asked Questions
Who Owns Open Road Integrated Media?
Open Road Integrated Media is owned by a group of investors, with David Steinberger serving as Chairman and CEO. The company has gone through changes in ownership over the years but remains focused on its mission of supporting digital publishing. Their team continues to drive innovation in the industry.
Who is the CEO of Open Road?
David Steinberger is the CEO of Open Road Integrated Media. With years of experience in publishing and media, he has helped the company expand its services and partnerships. Under his leadership, Open Road has grown significantly, bringing new opportunities to authors and publishers.
What is the Revenue of Open Road?
Open Road Integrated Media does not publicly disclose its exact revenue. However, the company has seen steady growth, especially with its Ignition program, which has helped publishers significantly increase their eBook sales. With over 100 publishing partners and more than 50,000 eBooks in their system, Open Road has built a strong business in digital book marketing. Their success suggests a solid financial foundation in the publishing industry.
What is Integrated Media?
Integrated media refers to the combination of different digital channels—such as websites, social media, and email marketing—to distribute content. In publishing, it means using multiple platforms to promote books and engage readers. Open Road applies integrated media strategies to help publishers reach the right audience.
What Company Owns the Most Media?
Several corporations dominate the global media industry. Companies like Comcast, Disney, and Warner Bros. Discovery own numerous television networks, film studios, and publishing platforms. In the book industry, Penguin Random House is one of the largest publishers. Open Road Integrated Media operates independently, focusing on digital publishing and marketing for authors and publishers.
Who Owns the Most Media Companies?
Globally, major corporations like Comcast, Disney, and Warner Bros. Discovery control a significant share of the media industry. These companies own multiple news networks, streaming services, and publishing platforms. In the book industry, major publishers like Penguin Random House dominate the market.
Who Owns Global Media Company?
Several companies operate under the name Global Media, each specializing in different areas such as broadcasting, publishing, or marketing. Ownership varies depending on the specific organization. In publishing, Open Road Integrated Media is a key player in digital book marketing.
Who Owns Integrated Media Company?
Ownership of integrated media companies varies widely, depending on their focus and market reach. Some are privately held, while others are part of larger corporations. Open Road Integrated Media is backed by investors and led by CEO David Steinberger. Their focus is on using digital marketing to support book publishers and authors.
Who is the Founder of Open Road Films?
Open Road Films was founded in 2011 as a joint venture between AMC Theatres and Regal Entertainment Group. It was created to distribute independent films and became known for titles like Spotlight and Nightcrawler. Though it shares a similar name, Open Road Films is separate from Open Road Integrated Media, which focuses on book publishing.
What is the Revenue of Open Road?
Exact revenue figures for Open Road Integrated Media are not publicly available. However, the company has experienced significant growth, especially with its Ignition program, which has helped publishers double their eBook revenue. Their partnerships with over 100 publishers suggest a strong financial presence in the digital publishing industry.
Who is the Owner of Media Group?
There are many media groups worldwide, each with different ownership structures. Some are part of larger corporations, while others operate independently. In the publishing space, Open Road Integrated Media works with numerous publishers, helping them market their digital titles.
How Was TPG Founded?
TPG (Texas Pacific Group) was founded in 1992 by David Bonderman, James Coulter, and William S. Price III. It started as a private equity firm focused on leveraged buyouts and investments across various industries, including media, healthcare, and technology. TPG has since grown into a major global investment firm.
Who is the Owner of K Media?
Ownership of K Media depends on the specific company being referred to, as multiple businesses operate under this name. Some K Media companies focus on digital marketing, while others are in publishing or broadcasting. Open Road Integrated Media specializes in book publishing and digital marketing for authors and publishers.
Who Owns Country Media Inc.?
Country Media Inc. is a publishing company that owns several newspapers and media outlets, primarily in local markets. It focuses on providing news and information to specific communities. Open Road Integrated Media, on the other hand, specializes in book publishing and digital marketing services.
Who is the CEO of K Net?
K Net, or K-Net Services, is a Canadian telecommunications network serving Indigenous communities. Its leadership structure may change over time, so checking their official website or latest reports is the best way to find the current CEO. Open Road Integrated Media operates in a different industry, focusing on digital publishing.
Who is the CEO of Kilo?
Kilo is a name associated with various businesses, from fitness companies to technology firms. Without specifying which Kilo company, it’s difficult to identify the CEO. Open Road Integrated Media, led by David Steinberger, operates in the publishing industry, helping authors and publishers reach more readers.
Who is the CEO of Rice Media?
Rice Media is a digital media company based in Singapore that covers culture, news, and lifestyle topics. Leadership positions may change over time, so the most accurate information can be found on their official website. Open Road Integrated Media, in contrast, focuses on book publishing and digital marketing.
Who is the CEO of Global Media?
Many companies operate under the name Global Media, each specializing in different areas such as broadcasting, advertising, or publishing. Leadership varies depending on the specific company. In the publishing industry, Open Road Integrated Media is led by David Steinberger.
Who Owns Current Media?
Current Media was a media company co-founded by Al Gore and Joel Hyatt in 2005, originally focusing on user-generated content and news. It was later sold to Al Jazeera in 2013. Open Road Integrated Media is a separate company, dedicated to digital book marketing and publishing.
Who Owns Media Net?
Media Net is an advertising technology company specializing in digital ad services. It was acquired by a Chinese consortium in 2016. Open Road Integrated Media, while also focused on digital services, operates in the book publishing space, helping authors and publishers market their works.
Who is the CEO of Star Media?
Star Media is a name associated with several businesses, including publishing, broadcasting, and digital media. The CEO depends on which Star Media company is being referenced. In publishing, Open Road Integrated Media is a major player in digital book marketing.
Who is the Owner of Asif Rice Mills?
Asif Rice Mills is a rice production and export company, with ownership likely remaining within a family or corporate structure. Open Road Integrated Media operates in a different industry, specializing in book publishing and digital marketing.
Who is the Owner of RightRice?
RightRice, a company that produces plant-based rice alternatives, was founded by Keith Belling. The brand has gained popularity for offering healthier rice options. Open Road Integrated Media, on the other hand, focuses on book publishing and eBook marketing.
Final Thoughts
Open Road Integrated Media continues to push the boundaries of digital publishing, helping books find new audiences through innovative marketing. With a growing network of publishers and authors, they’ve built a strong reputation for boosting eBook sales. Their services, from Ignition to Rediscovery Lit, ensure that both new and classic books remain accessible to readers. Led by CEO David Steinberger, Open Road remains committed to making literature thrive in the digital world.
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