The Doubleday & Company's Role in the Emergence of the Horror Genre

Doubleday & Company played a significant role in the emergence of the horror genre in the 20th century. They helped popularize the genre by publishing and promoting books that focused on fear, dread and the supernatural. Some of their most notable horror books include "The Exorcist" by William Peter Blatty, "The Shining" by Stephen King and "Dracula" by Bram Stoker. These books, and others like them, helped establish horror as a popular and profitable category in the book industry.

Doubleday & Company's efforts in publishing and promoting horror books helped to make this genre more mainstream, and provided readers with access to a new kind of literature that was different from the typical "realistic" literature. With the publishing of "The Exorcist" in 1971, Doubleday helped establish horror as a serious literary genre and not just a genre for pulps fiction. Doubleday's publication of "The Exorcist" also helped to establish the horror genre as a commercial success, which opened the door for many other horror authors and publishers to follow.

In addition, Doubleday & Company also played a role in the popularization of supernatural stories by publishing books by notable horror authors such as Stephen King, Bram Stoker, and Anne Rice.

Overall, Doubleday & Company's contributions to the publishing of horror books were significant, as they helped to increase the visibility and recognition of many notable authors and figures in the field, and helped to establish horror as a popular and profitable category in the book industry.

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