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TokyoPop: The History of English Manga Publishing

TokyoPop is an American publisher that specializes in English-language versions of manga Japanese comics and related merchandise. The company, which was founded in 1997, is considered to be one of the pioneers of English manga publishing, and has played a significant role in popularizing manga in the English-speaking world. TokyoPop was one of the first publishers to introduce the concept of "flipping" manga, in which the artwork was mirrored so that it would read left-to-right, like traditional American comics. This made it easier for English-speaking readers to follow the story and helped to popularize manga in the United States. TokyoPop also had a strong focus on localization and localization, which meant that they not only translated the text but also adapted it to the target audience, which helped the manga to become more accessible for readers that were not familiar with Japanese culture. TokyoPop's popularity grew quickly, and it soon became one of the largest publishers of manga in the United States. They published popular series such as "Fruits Basket," "Love Hina," "Chobits," "Tsubasa: Reservoir Chronicle," and "Death Note." Despite its success, TokyoPop faced financial difficulties in the late 2000s, and in 2011 the company announced that it would no longer be publishing new manga titles. However, the company still maintains a small presence in the industry through its licensing of anime and manga properties for the North American market. Overall, TokyoPop is considered a pioneer in the English manga publishing industry, with a reputation for introducing the concept of "flipping" manga and for its strong focus on localization. The company played a significant role in popularizing manga in the English-speaking world and although they are no longer publishing new manga titles, they still have a presence in the industry through their licensing of anime and manga properties.


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